BMUSIC'97 

Most Important Artists

From Bob Dylan to Mumford and Sons, here are the most important artists in the history of AlternativeRock music.

A Brief History of Aternative Rock

Alternative rock is a genre of rock music that emerged from the independent music underground of the 1980s and became widely popular in the 1990s and 2000s. In this context, the word "alternative" refers to the genre's distinction from mainstream rock music. 

Influence on Society

The popularity of rock music caused a powerful impact on society. Rock and roll influenced daily life, fashion, attitudes and language. As the original generations of rock and roll fans matured, the music became an important feature of popular culture. Beginning in the early 1970s, rock songs and acts began to be used in a few television commercials. In the 1980s rock music was often featured in film and television program soundtracks.