By the end of the decade, alternative rock's mainstream prominence declined due to a number of events that caused grunge and Brit-pop to fade and led to the pause of the Lollapalooza festival. Nevertheless, post-grunge remained commercially viable into the start of the 21st century, with the commercial success of Creed and Matchbox Twenty and Radiohead's critical acclaim, and the success of some post-Brit-pop groups like Coldplay. Emo attracted attention in the larger alternative rock world, and the term was applied to a variety of artists, including multi-platinum acts. During the late 1990s and early 2000s, several alternative rock bands emerged, including The White Stripes, The Strokes. In the mid 2000s groups like The Killers had commercial success.
A brief history of AlternativeRock
Alternative rock is a broad umbrella term consisting of music that differs greatly in terms of its sound, its social context, and its regional roots. Most alternative bands commercial success was limited in comparison to other genres of rock and pop music at the time, most signed to independent labels and received relatively little attention from mainstream radio, television, or newspapers. With the breakthrough of Nirvana and the popularity of the grunge and Brit-pop movements in the 1990s, alternative rock entered the musical mainstream and many alternative bands became commercially successful.
